Social shopping

Social network sites as Facebook, MySpace and LinkedIn are popular nowadays. Men have already known the next fact for a long – long time, but now it has been investigated. Researchers from the University of California have scientifically determined that women talk more than men; 20,000 words a day for women versus 7,000 words a day for men. So ladies, I can determine that we are more social than men, and that is the reason why women are more on social network sites than men (http://www.marketingcharts.com/direct/women-do-more-social-networking-13671/).

Something else that men already have known for a long time is that women shop more than men do. And women do not shop only in fashionable shopping centers, but they also shop online. Women conclude more transactions and spend more money than men. The Wall Street men can be proud of us; thanks to us the crisis will end sooner!


Back to online shopping
The social aspect is important to women; they trust the recommendations of their friends, but also those of strangers. Social network sites have already been used for shopping. The integration of social network sites and online shopping is called ‘social shopping’. Wikipedia classify four categories: 
1. Group-shopping sites as Groupon, Kaboodle and LivingSocial;
2. Shopping communities as Stylefeeder and Polyvore, where people can discuss, share and shop;
3. Sites where people can ask advice from other shoppers as Amazon;
4. Social shopping Marketplaces where sellers and buyers can connect and transact as Etsy and Shoply.

Social shopping in the future
The possibilities of these sites are limited, but maybe in the future we will shop in one digital shopping street. How nice will that be to shop social with other women (and some men) from all over the world who you can ask which dress looks better on you. Can you imagine? There will be one main online shopping street without lines and with neat cleared up shops, and you do not have to pay for parking. And men, you do not have to join us for an ‘enjoyable’ shopping day. You can stay at the couch and watch (social) football.

What I need is a fast computer with very fast internet, so that the dress which I want will not be out of order. Or I can tell my other shoppers that the dress does not fit them, and that it makes them fat after which I can order the dress. Women will remain the same, also on the ‘social’ shopping sites.